MWM is an consulting business built on experience navigating the complex Canadian wine industry. Our acumen is providing structure and assistance to grow your domestic marketing department from the ground up.

 

Give your employees framework and scaffolding that grows as their insight and your business does. Together we will create measurements and a dash board that allows you to measure effectiveness at a glance and mentor and manage your staff to manage your brand effectively.

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In addition to small marketing projects, we can help you find the right firm to help you with the larger projects – from brand building to website creation, we’ll help you communicate on your brand effectively to maximize your time with your firm, taking out the guess work.

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strategy

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marketing plan creation

Local help with the implementation of your plan, fulfilling marketing needs, and providing a presence in the markets quickly and efficiently when needed. We make sure that your brand’s communication strategy is conferred exactly as you intended.

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budget creation and management

Stay ahead of the curve with planning and budgeting exercises designed to maximize your budget. Let us help you Measure ROI on promotional activity or marketing pieces to give yourself confidence in the process and justify dedication of resources.

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design capabilities

• design capabilities for trade, onsite or consumer marketing collateral including copyrighting, editing and creation. Partnerships with reputable design firms for larger projects.

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digital marketing plan and analysis

• maximize your time dedicated to digital marketing

  • Allow us to build your digital marketing plan that is realistic, efficient and effective.

  • Measure ROI to give yourself confidence in the process and justify dedication of resources.

 

advertising budget plan

• carve out excess funds in your advertising budget

  • let us give you a formula for measuring returns. Set guidelines for your staff to follow, measure and repeat for incremental, measurable, success.

 

public relations planning

• make strategic sponsorships and donations with a system of sorting and guidelines for decision making for your staff. Then provide measurement of your charitable actions for ease of tax filing, follow-up and reporting.

• plan and provide vintage reviews to prominent media and follow up with social media POS campaigns.

 

trade marketing strategies

• we can provide trade marketing tools and ideas for connecting with your sales team and the customer further afield tailor made to your distribution system.

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